In a recent poll, the Asus ROG Phone 8/8 Pro proved to be a potentially very popular model if it could clear one hurdle – the $1,100/€1,100 price was too high (it was even worse for the Pro, $1,200/€1,200/₹95,000). What if the ROG Phone 8 was cheaper? Wish granted – just not the way you may have thought. This week the company unveiled the Zenfone 11 Ultra, its first large Zenfone since 2021’s Zenfone 8 Flip. This means a larger display, larger battery and (incidentally) an additional camera (the first tele module since the Flip). The same 12/256GB configuration that costs €1,100 on...

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