On April 16 (local time) at Milan Design Week 2024, Samsung Electronics will open the “Newfound Equilibrium” exhibition to showcase a future of infinite possibilities. Capturing the balance between humans and technology for a better future, this exhibition introduces the design vision that will guide the company through 2030 — “Samsung Design Identity 5.0 (DI 5.0): Essential∙Innovative∙Harmonious.”

In step with users’ needs, Samsung has refined and reimagined its original human-centered design philosophy established in 1996 — “Inspired by Humans, Creating the Future.”

This new design direction brings together Samsung’s commitment to innovating with purpose and delivering meaningful improvements to lives. Explore the evolution of Samsung Design Identity through the infographic below.

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