vivo unveiled "BlueImage" brand today, which will encompass the imaging technology that it is developing and is likely to make its debut with the upcoming vivo X100 Ultra. "Blue" is used in a lot of vivo branding, a cheeky nod at the "Blue Factory" nickname that is used in certain circles. More details will follow soon (likely as the launch of the Ultra nears), but BlueImage will include technologies like the V-series of imaging chips. The first one was introduced in late 2021 and the latest, the vivo V3 is used in the X100 series of phones. It’s not just the chip, vivo is developing its...

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