People don't hate ads, it seems. At least that's the implication behind Netflix's new revelation that its ad-supported tier now has 40 million monthly active users. That's up 5 million from a year ago. At the moment, over 40% of all signups in countries where the ad-supported plan is available are signups to that plan. Not just that, but over 70% of those subscribing to the ads plan watch for more than 10 hours a month, which is 15% more than "the nearest competitor" according to Nielsen. This means Netflix subscribers are "around twice as likely to respond to an ad compared to other...

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