Remember those “I’m a Mac/I’m a PC” ads that Apple used to run in the late 2000s? They were so successful that they have their own Wikipedia page. Several rivals have tried to imitate them, going as far as hiring Justin Long (the “I’m a Mac” guy). Qualcomm did as well with a cheeky clip at the end of the Computex keynote, which introduced the first Copilot+ PCs, all of which use a Snapdragon X (Elite or Plus) chip. In the clip, Justin Long is still using a MacBook and is still wearing casual clothing – but is now being pestered with constant notifications. Too frequent notifications are...

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